About Lou
A C-suite leader known for driving aggressive business growth and powerful cultural transformations, Lou brought a unique brand of business partnership to some of the biggest clients in Asia like Singapore Airlines, Audi, Emirates, McDonalds, Coca-Cola, HSBC, Audi, AIA, Samsung, BMW, Sony, and Disney to name a few as she led her organisations from 1 agency to 9 in seven years.
In her stint as the CEO of Publicis Communications Singapore, she led the Groupe’s 9 creative agencies. Publicis Communications, during Lou’s tenure, has consistently been the number one agency group in new business and revenue growth in SEA with a YOY double digit margin against a backdrop of a rapidly shrinking market. From inheriting one agency brand of less than 10M SGD gross revenue at a devastating negative 24 margin, Lou led bravely and achieved an accumulated staggering, very high six figure million dollar SGD business in just 8 years. All that while consistently beating market growth and expectations both in topline and margin growth. In her last stint alone, Lou grew the business more than 30 times in record time. In short, Lou definitely specialised in zero to hero type of P and L transformations throughout her career.
Since her appointment as CEO in 2014, Lou’s focus on driving meaningful change for clients led to Publicis Communications being ranked consistently as one of the most effective group of agencies in Asia, having swept over 40 effectiveness awards at global, regional and local shows. This also made the lead agency, Publicis Singapore, one of the top 50 most effective agencies in the world. Lou always embraced “lead the change” thru brave yet effective business ideas whenever possible.
However, Lou’s leadership legacy was most apparent in her commitment to building a thriving, diverse and world-class team in Singapore servicing about 45 global and regional brands, focused on creating an inclusive, progressive and fair culture in order for people to thrive.
During her sabbatical, she became a full time mentor and was part of the pilot programme called BoardAgender. The latter is committed to grooming C-suite female Asian leaders to become part of registered boards so she can start paying it forward.
Since 2022, Lou quietly set up a practice that is deeply focused on mentoring which includes business owners with ambitious targets and wanting to scale in the shortest time possible. Lou’s filter in supporting businesses always aligned with her values of courage, decency, radical transparency and belonging.