Cathy Siapno

APAC CEO and Founder, A3A Agency for the Third Age

“Lou helped me during a session in how to launch my marketing consultancy focused on a niche audience in APAC;  we covered so much in such an inspiring and ideas led session with her. This consulting  business will be based in Singapore, covering ASEAN markets and we are launching soon. 

First, I want to say that I’ve seen Lou as a CEO and business leader for 6 years now. She is one of the best in the business. Her mind is extremely sharp, analytical, incisive. What is she good at? Many things. She is  a leader who is very disruptive in coming up with business and marketing strategies that lead to  sustainable growth. She is aggressive with New Business and her winning ratio in securing global, regional and local contracts have been unbeaten for the last 8 years in my industry.

She has deep expertise in marketing and financial strategies that ensure a business can grow over a long period of time. She is also really great  at combining tech, data and ideas in order to drive the growth of a business or a brand. She is a hybrid business leader who is savvy in the digital space with a focused goal in making money for her clients and her own business at the same time. 

Lastly, Lou knows how to build a culture of belonging and inclusion. We were 26 nationalities and we rallied behind her determination and bravery to lead the change for our business in a shrinking industry within SEA.”