Leila Lucas
Former Wall Street Professional for 20 years.
“Lou’s way of working is a rare combination of structure and inspiration at the same time. The word that comes to mind is... virtuoso in her field of business growth and communications. It started with one site... Lou had barely taken a glimpse at my not-yet-launched website, on a topic completely foreign to her (infertility coaching), and had already emailed me back key reasons as to why it was not on pointe when it comes to branding and getting one’s succinct message across.
Over the coming few meetings, I suddenly found myself not only with a powerful branding message but with a BIG enduring business idea, how to flesh it out in terms of business capability and offering, and even an investment approach. That's Lou. She thinks big and she is very ambitious with your goals. In other words, having her check out my website led to an entire business proposal that can future proof my business! Her razor-sharp, witty, strategic and creative mind helped me to focus in a way I have not experienced before.
I was working on documents, positioning, a mission statement, marketing and business strategies like a proper first class professional brand would. This time I was the brand and the business at the same time... something I had aspired to be, as an infertility therapist with my own private practice. Subsequently, she helped me define my values, professional short and long-term goals and along the way highlighted my pivotal strengths so that they could be presented uniquely in my business.
This is only a short description of Lou's many talents. She is a downright maven when it comes to defining and breaking down your business growth opportunities along with your brand mission. The whole process was such a worthwhile and exhilarating exercise and it helped me focus on what makes me unique and how I can boldly claim a brave yet sustainable space. She did this by suggesting an idea so original and big that it I know I now possess an untapped approach to this business of infertility coaching. Because she is a mentor at heart, Lou also wanted to teach me how to communicate and differentiate this idea in the form of a powerful message to my target market, an approach that I'm betting would catapult my business in terms of financial growth. In a nutshell, I found it very invigorating and inspiring to work with Lou and would highly recommend her to anyone –needing help with all aspects of their business.”